Passion.

You absolutely must have it to be in business for yourself.  And I am NOT talking about the love of money.  You gotta love the product or service you offer.  Actually, there is a better way to describe “business passion”-

Passion is the unstoppable desire to make the world a better place by offering your particular product or service.

We do well the things we love.  We do poorly the things we hate doing.

So, do what you love, and, assuming there is a need, want or desire for your product or service offering, you’ll make money at it.  Why?  Because, you’ll deliver quality, and that will keep your customers happy.  Happy customers come back, and they bring their friends.  Your business will grow.  You’ll attract employees and strategic partners who share…

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